Gambling on Ad Tests
"Set ad serving to rotate" is a regularly heard piece of AdWords advice. I do not use this setting for all campaigns and in this post I hope to explain why. Read more »
Unforseen Risks When Stopping Brand Bidding
Before Christmas I ran a brand bidding incremental value test for one of my clients. The results… Read more »
How Important is Bid Managment?
About a year ago the PPC blogosphere got about as close as it ever does to a flamewar when Craig… Read more »
4 Things Online Businesses Should Have
In the paid search industry we talk a lot about how to get the most out of a PPC account by… Read more »
Gini Index - A KPI for Account Structure?
How can we measure the improvements made to an account that arise from optimizing the account… Read more »